During normal times, Hong Kong has hosted them all — everything from private previews for high-ticket items, to world-class trade shows and entertainment events. The onset of COVID-19, however, has changed the event calendar beyond recognition. According to some estimates, up to 90 percent of the city's events have been cancelled. Not accepting that the atmosphere is dampened to a point of no return, Cyberport start-up, EventXtra, takes a radical look at events, and decided to offer event organisers a digital solution.
From automated event management solution to virtual events
COVID-19 initially cast doubt on the company's growth potential. However, instead of sitting out this difficult situation, EventXtra wasted no time in further developing its software arsenal. The visionary start-up sees opportunities associated with virtual events.
The EventXtra team quickly began preparing for a possible new normal for its future business: a virtual exhibition space. By April, after rounds of software development, and in the thick of social distancing measures, the team was able to launch a virtual solution. The flexibility of this solution, along with the company's experience in renowned automation solution, allows users to interact seamlessly with attendees on a virtual event. Not only does the solution support multi-media data, it also offers the next-level of transparency as far as attendees’ credentials are concerned.
The dynamic EventXtra solution even allows event organisers to host hybrid events with ease, so that they can make the best of both the virtual and physical worlds. With the virtual solution, the company is well positioned to build from its base of 200-plus customers already accumulated.
- Registered a 300 percent business growth since virtual events launch, measured on a quarterly basis.
- Received international enquiries from across continents, from the corporate world, to NGOs and other organisations.