Riding on the bourgeoning gaming and esports market, Talon Esports, a Cyberport incubatee and well-known organiser of esports leagues, shared its perspective on the esports business ecosystem and how marketing and business sponsorship can benefit the industry’s development at the APRU Esports Fellowship Workshop co-organised by Cyberport and the Association of Pacific Rim Universities (APRU) on 30 April 2021.

30 students from universities in Hong Kong and the Pacific Rim, including the Hong Kong University of Science and Technology, the School of Professional and Continuing Education of the University of Hong Kong (HKU SPACE) and the Open University of Hong Kong, joined the workshop and exchanged views via the APRU network with their counterparts from other universities in the Pacific Rim region to better prepare themselves for embarking on careers in the esports industry.

Hear more from Sean Zhang, CEO and Co-founder of Talon Esports in this video!