Roots is a robo-advisory all-in-one property & mortgage platform that analyses your social behaviours, needs and affordability, making home purchase as simple as booking a trip on Expedia. 

By analysing the social profiles of the homebuyers, this give us a credit rating to understand their tolerance level in order to ensure down payment and mortgage offers are secured before completion, lowering the barrier and increasing the chance of success.

Roots envisions to renovate, revamp and rebuild the real estate market, contributing to the smarter economy in Hong Kong with a truly smart online real estate platform.

Roots is supported by Cyerbport and HKUST, and named Outstanding Intelligent Personal Property & Mortgage Analytics Platform by ETNet FinTech Awards 2019.

We are Roots, and we are rooting for your future.